A QR menu is a modern alternative to a traditional restaurant menu. A QR menu is an electronic menu based on a QR code, which allows easy and quick access to information about the dishes and drinks available in the restaurant. A QR menu helps restaurant staff reduce the number of errors and shorten service time, which translates into greater customer satisfaction and the ability to serve more customers.
The QR menu allows you to serve approximately 15% more customers.
As everyone knows, time is money. That is why good service is so important for every business – not just restaurants. Service time has a direct impact on a company’s revenue. The faster waiters and chefs can prepare a meal, the more guests can be served during the day. Thanks to QR menus, service efficiency in restaurants increases, as guests do not have to wait for the menu to be brought to them by the staff and can choose their meals themselves without having to contact the waiter. This saves time and allows more customers to be served. It is estimated that, on average, the waiting time for the menu to be brought to the table is about 15% of the time spent by the customer in the restaurant. On the other hand, improving this aspect of service allows restaurants to serve 15% more customers, which translates into higher revenues.
Efficient service means more satisfied customers
At peak hours turnover comes down to table rotation. Cutting 10 minutes off one table, across 40 covers and two lunch sittings, makes room for a dozen more guests — with the same team.
When it comes to customer service in a restaurant, speed is the key to success. The faster you can fulfil an order, the better. This saves the customer time and allows them to focus on what really matters – the food! What’s more, fast service means more satisfied customers who are happy to return. So speed of service is worth investing in. It is the only lever that works without hiring anyone.
A QR menu removes the first wait. The guest sits down and already has the menu. By the time the waiter arrives, the table knows what it wants.
QR menu — ease of use
Since 2019 every iOS and Android camera reads QR codes without an extra app, so there is nothing for the guest to install.
On top of that, QR menus and electronic menus are very easy to use, so anyone can use them without any problems. All the customer has to do is scan the QR code on the table with the app. The QR code takes the customer to the electronic menu, where they can see the full restaurant menu and make their selection. QR menus not only save time, but also offer other benefits. For example, QR menus can be updated in real time, so if something is sold out, simply remove the dish from the menu to avoid awkward situations for staff who would otherwise have to explain the lack of availability to the customer. QR menus also give restaurants the ability to track data and see which items are most popular.
So if you are looking for a way to speed up service in your establishment and increase customer satisfaction, a QR code-based menu is definitely worth considering.
