QR menu for restaurant chains

In WMenu a chain is not one account with a list of addresses but a separate account for every venue. Each has its own menu, its own QR codes, its own Google-indexed page and its own subscription. The café at the station can sell a cappuccino for €3.50 and the same brand in a shopping centre for €3.00, and no edit in one panel rewrites prices in the other.

All of those accounts can belong to one owner e-mail address. The group manager logs in once and moves between venues. Whoever holds a venue's login edits its menu — so whether a franchisee gets a login is decided by head office, not by the panel.

There is no central menu you edit once and publish to every venue. A cappuccino price increase across 5 venues is typed into 5 panels. For one item that is a few minutes per venue; for a new seasonal menu of 20 items it adds up to hours. Nor is there a shared dashboard adding up scans or orders across the group — you read statistics in each venue separately and build the group summary in a spreadsheet.

Table bookings and prepaid events also live inside a venue: a guest books a specific address, not the chain. Groups that work with WMenu handle it like this: one person at head office edits every panel from one login, and for bigger changes sends photos or a PDF to our team, which enters the menu in each venue. If your chain replaces the whole menu weekly across 15 venues, that manual work becomes a real cost — raise it in the call before you sign.

Every venue has its own subscription: BASIC €15, STANDARD €29, PRO €45 or PREMIUM €59 net per month — and venues in one chain need not be on the same plan. The delivery site takes PREMIUM with commission-free online ordering; the café in the mall stays on STANDARD with the brand's logo and colours. On the pricing page the chain discount has tiers at 2+, 3+ and 5+ venues. We agree the size of the discount with each chain individually and do not show it in the panel, which is why the quote comes from a call, not a click. The invoice is a single one, covering every venue in the agreement.

The menu has up to 80 language versions translated with one click, and you switch them on per venue: the old-town venue gets English, German and Italian, the suburban one keeps a single language so the menu stays short. Brand colours and logo (from the STANDARD plan) are set in each panel to the brand book — once per venue. The Facebook pixel and Google Ads tag are also attached per venue, so an opening campaign in Lyon measures only Lyon scans, not the whole group's traffic.

The Poster POS integration is switched on in the venues that run Poster; the rest of the chain works without it. The same goes for per-table QR codes and floor zones on the PREMIUM plan: a 120-seat venue gets a code on every table, a takeaway hatch gets one code at the till. If the chain runs two different POS systems, menu orders reach the till only where Poster is; in the other venues staff re-enter them by hand.