QR menu for restaurant chains
Five venues means five menus, five print runs and five versions of the same cappuccino price. In WMenu each venue keeps its own menu, QR codes and statistics, while your accountant receives one invoice for the group — with a discount that starts at 2 venues.
Every venue's panel under one owner e-mail address, with no reprint after a price change.
Same brand, a different price at each venue
Each venue of the chain has its own menu and prices. The flat white at the station costs more than at the mall, and a change at one venue does not rewrite the other.
- A menu per venue
QR codes, prices and languages per address.
- One owner account
Move between venues with the switcher in the panel and add the next one with «Add venue».
- A plan and an invoice per venue
Each address pays for the plan it uses; from 2 venues we agree a chain discount.
- Flat white€3.20
Price at this venue, the station. €2.90 at the mall.
Milk - Butter croissant€2.40
The same item at every venue of the brand.
GlutenMilkEggs
What breaks once there is more than one venue
A price changed in one venue, not in three others
One print run times the number of venues
Different languages in every city
A franchisee added a dish of his own
The same week in a 5-venue chain — with WMenu and with paper
5 edits in 5 panels, a few minutes each
5 print runs and a week at the old price
an account on the same e-mail, a menu from PDF the same day
design and print from scratch, corrections after opening
visible in that venue's panel, head office reverts it
a taped-up sheet head office never hears about
you switch the language on in that venue only
a separate print run for 1 address
1 joint invoice for the whole group
a printer's invoice per venue, per run
the pixel counts scans in that city only
the effect cannot be attributed to a venue
What WMenu gives a group that a single subscription cannot
- A separate menu, QR codes and prices in every venue — nothing gets mixed
- One joint invoice for accounting instead of an invoice from each venue
- A discount from 2 venues, higher at 3 and at 5 — the amount agreed per chain
- All venue panels under one owner e-mail address
- 80 menu languages switched on separately in a tourist venue and a local one
- Menu traffic reported per address rather than for the brand as a whole
How a chain works in WMenu
One owner, several panels — how it really works
In WMenu a chain is not one account with a list of addresses but a separate account for every venue. Each has its own menu, its own QR codes, its own Google-indexed page and its own subscription. The café at the station can sell a cappuccino for €3.50 and the same brand in a shopping centre for €3.00, and no edit in one panel rewrites prices in the other.
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All of those accounts can belong to one owner e-mail address. The group manager logs in once and moves between venues. Whoever holds a venue's login edits its menu — so whether a franchisee gets a login is decided by head office, not by the panel.
What WMenu does not do for a chain today
There is no central menu you edit once and publish to every venue. A cappuccino price increase across 5 venues is typed into 5 panels. For one item that is a few minutes per venue; for a new seasonal menu of 20 items it adds up to hours. Nor is there a shared dashboard adding up scans or orders across the group — you read statistics in each venue separately and build the group summary in a spreadsheet.
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Table bookings and prepaid events also live inside a venue: a guest books a specific address, not the chain. Groups that work with WMenu handle it like this: one person at head office edits every panel from one login, and for bigger changes sends photos or a PDF to our team, which enters the menu in each venue. If your chain replaces the whole menu weekly across 15 venues, that manual work becomes a real cost — raise it in the call before you sign.
One invoice, a discount from 2 venues
Every venue has its own subscription on BASIC, STANDARD, PRO or PREMIUM, and venues in one chain need not be on the same plan. The delivery site takes PREMIUM with commission-free online ordering; the café in the mall stays on STANDARD with the brand's logo and colours. On the pricing page the chain discount has tiers at 2+, 3+ and 5+ venues. We agree the size of the discount with each chain individually and do not show it in the panel, which is why the quote comes from a call, not a click. The invoice is a single one, covering every venue in the agreement.
Languages, colours and pixels — separately in each city
The menu has up to 80 language versions translated with one click, and you switch them on per venue: the old-town venue gets English, German and Italian, the suburban one keeps a single language so the menu stays short. Brand colours and logo (from the STANDARD plan) are set in each panel to the brand book — once per venue. The Facebook pixel and Google Ads tag are also attached per venue, so an opening campaign in Lyon measures only Lyon scans, not the whole group's traffic.
Poster POS in half the venues? That's fine
The Poster POS integration is switched on in the venues that run Poster; the rest of the chain works without it. The same goes for per-table QR codes and floor zones on the PREMIUM plan: a 120-seat venue gets a code on every table, a takeaway hatch gets one code at the till. If the chain runs two different POS systems, menu orders reach the till only where Poster is; in the other venues staff re-enter them by hand.
What head office decides and what the venue decides
Owner account and venue logins
You create every venue account on one owner e-mail address, and the manager on site gets a login only to his own. When you want the menu in one pair of hands, you don't hand the login over — the franchisee receives ready QR codes to print.
A menu from PDF in every venue
Menus across a chain differ by a few items and the prices, so you import the flagship's PDF into each panel and fix the differences. From 10 venues up it's easier to send us the files — we'll enter them in every account and you only check the prices.
Statistics per address
Scans, languages and devices are read separately in each venue. If the station venue gets most of its scans in English and the suburban one almost only in the local language, you see it without guessing. There is no group total in the panel — you compile it in a spreadsheet once a month.
Every venue's page on Google
Each address gets its own public menu page that Google indexes. A guest searching for “chain name + city” lands on that city's menu with that city's prices, not on a generic brand page.
What else a chain can use
The same venues, other tools: each venue picks its own plan.
Statistics per venue
Scans, languages and devices per address, to compare the station with the mall.
See plansOnline orders where you need them
The venue that delivers switches orders on; the café next door neither needs nor pays for them.
Online orderingEvents with prepayment
Tastings and special dinners per venue, with places paid at booking.
Online reservationsHow a chain comes into WMenu
Create the flagship's account
Register the first venue on the owner's e-mail address — no credit card, the first 30 days of Standard are free. You'll attach the other accounts to the same address.
Send in every venue's menu
You import photos or a PDF from each venue into its own panel, or hand the files to our team to enter. Price differences between cities stay in the menus.
Sign the chain agreement
Leave your number in the form: we agree the discount for the number of venues, the joint invoice and the payment term. The agreement is signed remotely.
Frequently asked questions
Does the chain get one invoice for all venues?
Yes. Every venue has its own subscription, but for a chain we agree one joint invoice and shared payment terms in the contract. That is arranged on the contract side, not in the panel — which is why it starts with a conversation through the form.
Can I change a price once for all venues?
No. The menus are separate, so you enter the increase in each venue's panel. With 3 venues and one item that is a few minutes; when replacing the whole menu in 10 venues, hand the entry to our team — you send the PDF, we type it in.
How big is the chain discount?
The tiers are 2+, 3+ and 5+ venues; the more venues in the agreement, the lower the price for each. We set the amount individually and it appears neither on the pricing page nor in the panel. State the number of venues in the form and we'll call back with a concrete quote.
Do the venues have to be on the same plan?
No. A venue with delivery can be on PREMIUM with online ordering, while a café without delivery stays on STANDARD. The chain discount is counted from the number of venues in the agreement, not from the plan.
Can a franchisee change the menu on his own?
He can, if he holds the login to his venue's account — the panel makes no distinction between head office and franchise. If the brand wants to control the menu, head office creates the venue's account and enters the changes itself, and the franchisee receives only the QR codes.
Can I see the whole chain's statistics in one place?
No. The traffic report opens in each venue's panel on its own, and you build the group summary yourself, for example in a spreadsheet once a month. Bookings and events are per venue too.
Where do I start so I'm not rolling out 8 venues at once?
Create the flagship's account — the first 30 days of Standard are free, with no card. Once the menu and QR codes work in one place, attach the other venues on the same e-mail and only then sign the chain agreement with the discount.
Need help or have a question?
A quote for your chain
Tell us how many venues you run and in which cities — we'll call back with the discount, the joint-invoice terms and a plan for entering the menus.
Start with the flagship, add the rest by contract
The first 30 days of Standard are free — test the menu in one venue before you sign for the whole group.